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Guides for the practice owner and the office manager
Written for independently owned clinics, with the rule numbers, the Google settings and the figures spelled out. Each guide lists its sources at the end, with links. Free whether or not you ever hire us.
How an independent clinic competes with corporate chains on Google
What corporate location pages do well, what they cannot do, what our October snapshot of 14 towns showed, and the order of work for a single clinic.
Google Business Profile for vet clinics: a setup and upkeep guide
Categories, services, hours, the description, photos, attributes, the booking button, what replaced Q&A, and the monthly check.
Reviews for vet clinics: asking, replying and the rules
Google's policy, the FTC rule, Yelp's opposite policy, AVMA ethics and state privacy rules, with the front desk card and reply templates.
Online booking: what corporate clinics offer and what an independent can match
Apps, 24-hour chat, wellness plans and drop-off visits on the chains' pages; the request form, the Reserve with Google button and the reply time that an independent needs.
Emergency and after-hours searches: what a daytime clinic should say
How Google treats "emergency vet", the Texas, Florida and California rules on the word, the categories to use and the page to write.
Should your clinic say it is independently owned?
If it is true, yes. The ownership figures, the UK rule that now requires disclosure, and how to say it without knocking anyone.
Guides are general marketing information for veterinary practices, not legal or veterinary advice. Rules are cited as they stood on the date of each guide; check your state board's current rules before relying on any of them.